Privacy policy

This Privacy Policy describes how shop-aprilaire.kramermadison.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. Generally, see the lists below for more information about what Personal Information we collect and why.

Device information

  • Examples of Your Personal Information that We collect from your device(s): version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • General Purpose of collection of Personal Information from your device(s): to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure of Personal Information gathered from your device(s) for a business purpose: We may share your Personal Information with third-parties, including our processor Shopify to provide the products or service to you, to perform analytics on the Site, maintenance of the Site, or for marketing and advertising purposes.

Order information

  • Examples of Your Personal Information that We collect to service orders: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • General Purpose of collection to service orders: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or Services.
  • Source of collection of order-related Personal Information: Generally, this type of Personal Information is collected from you based on your activities while using the site. Depending on the type of activity, you may be obligated to provide certain information in order to engage in such activity. If you do not provide the obligatory information, you will not be able to engage in the applicable activity.
  • Disclosure of order-related Personal Information for a business purpose: We may use your Personal Information for particular activities, including without limitation, customer service, credit card processing, processing your order, communicating with you, and developing content that is suitable for your interests. Additionally, we will your share your information with our vendors, processors, and other third-parties to carry out the foregoing business activities, including without limitation, Shopify Inc. and/or its affiliates.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from persons under the age of 18 or the age of majority. If you are the parent or guardian and believe your child or other minor that you are legally responsible for has provided us with Personal Information, please contact us at the address below to request deletion and we will exercise reasonable business efforts to delete such information.

Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons, without notice to you. Your continued use of the site consents to the modified terms of the Privacy Policy.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail rp@kramermadison.com or by mail using the details provided below:

Kramer Marketing, Inc., 5515 Catfish Court, Waunakee WI 53597, United States

Last updated: March 2022